“The Future of Tourism”

Come and join the #4 2021 UBC seminar
Thursday, 25 November 2021 at 11:00 CET
Location – On Zoom

Information and registration: https://www.waterkant.sh/events/ubc-seminar-the-future-of-tourism

In the fourth edition of the 2021 Smart and Prospering Cities Seminar Series we will give experts from across the Baltic Sea Region the chance to discuss the future of tourism based on an top level expert input, three questions and two good examples.

1. What does the vacation world of tomorrow look like?
2. How will the tourism industry develop?
3. Can politics become a game changer?
4. Successful tourism promotion in Bergen, Aarhus and the Alps!

Agenda

Welcome
Meet the new members: Valmiera & Hamburg
Impulse on the Vacation of Tomorrow
German Competence Center on Tourism
Cities Panel Examples and best practices
Moderator: Hermann Fercher, CEO & Tourism Director, Lech Zürs Tourismus
Anders Nyland, CEO, Visit Bergen
Pia Lange, CEO, Visit Aarhus
Regional Success Story
The Schlei in Northern Germany as model region
Bernd Buchholz, Minister for Tourism, Schleswig-Holstein
Closing